Negative Keywords in Google AdWords: the Ultimate Guide

The goal of this post is to be the most detailed, distilled and regularly updated guide on negative keywords in Google AdWords. Negative Keyword Fundamentals What are negative keywords? A negative keyword is an option to exclude ads from showing on searches with that term. Basically, it is a way to tell Google not to show your ad when you don’t want it. How do…

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“Regret Minimization Framework” by Jeff Bezos

In this two-minute video Jeff Bezos explains what helped him understand whether the decision of leaving his stable and high paying job and starting a company selling books online was a good one: I am trying to incorporate this mental model into my decision-making processes and what I really like about it, is that it forces me to think long-term and focus on things that matter…

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Save time with this list of 500+ common negative keywords for Software Products

I assume that you understand how negative keywords can improve paid search campaigns and the benefits of proactive negative keyword research. If you want to learn more, I recommend checking out “Negative Keywords in Google AdWords: the Ultimate Guide.” In this post I will talk about my list of common negative keywords that are relevant for software companies. What is a “Common Negative Keywords List for…

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