I assume that you understand how negative keywords can improve paid search campaigns and the benefits of proactive negative keyword research. If you want to learn more, I recommend checking out “Negative Keywords in Google AdWords: the Ultimate Guide.” In this post I will talk about my list of common negative keywords that are relevant for software companies.
What is a “Common Negative Keywords List for software products”?
“Common negative keywords list” is a collection of potential negative keywords common for AdWords accounts advertising software & digital products. I organized keywords in a Google Spreadsheet to help manage clients’ accounts and now want to share it with you.
It takes a long time (and AdWords budget) to build a negative keywords list that blocks most of the irrelevant search queries, and I believe“Common negative keywords list” is an excellent place to start.
Example of usage
For instance, here is how you can easily exclude people not looking to buy your product by copying and pasting a prearranged “Thiefs” column into your negative keywords list. You won’t wait until you pay for clicks from someone searching for pirated software, you’ll fix this beforehand.
Benefits of “Common negative keywords list”
- ⏳ Save time. This tool has a high return on invested time – it contains 500+ common negative keywords ready to be copy / pasted into AdWords account.
- ? Implement in minutes. It should take from 15 to 60 minutes to select and apply common negative keywords from this list to your AdWords account. One hour that can save thousands of dollars in the long run – how cool is that?
- ? Save AdWords budget. Eliminate irrelevant clicks → get conversions at a cheaper cost → save thousands of marketing dollars.
- ? Be proactive. Start your campaigns right by eliminating wasteful ad spend before it starts.
- ? Crafted for Software & Digital products. This tool is unique – it is the only one I know created especially for SaaS & software companies. I’ve been testing it for years, and now I use it as a starting point for proactive negative keyword research for all new clients.
- ? Oh, and it’s Free.
- 511 common negative keywords broken my theme;
- All negative keywords include singular and plural versions;
- Easily copy/paste to your AdWords account;
- I regularly update the file with new negative keywords;
- Two major sections: universal common negative keywords & software negative keywords;
- 10 universal categories: Researching, Informational, Photo / Video / Music, Jobs / HR, Education, Adults, DIY, Price Shoppers, Consulting, Legal;
- 8 software categories: Thiefs, Platforms, Web sites, B2C, B2B, Programming Languages, Comparing, Navigational.
How do I use “Common negative keywords list”?
- Enter your email address in the sign-up form on this page and get a link to a Google Spreadsheet with common negative keywords;
- Select negative keywords that are irrelevant to your product and apply them to AdWords campaigns.
Treat this tool as a collection of negative keyword ideas and a starter list:
- Not all ideas will be useful. Moreover, depending on your product and the purpose of AdWords campaigns, some words from the spreadsheet can help you find “positive” keywords, not only negative ones. For example, if you are building a campaign to bid on competitors brand names, then all words from the “Comparing” column become useful ideas for keyword research.
- This list is by no means exhaustive, but it is still easier to choose from predefined ideas than to generate them on your own. I update the file when I find new useful negative keyword clusters and you are welcome to share your thoughts in the comments.
How to add negative keywords from the file using Shared Library lists
I recommend adding negative keywords from “Common Negative Keywords List” using Shared Library lists. You can find my reasoning here “Three levels where you can add negative keywords.” Of course, you can add them to the campaign and ad group level as well.
This process includes two steps:
1. Create a shared negative keywords list and add negative keywords to this list;
2. Apply your list to appropriate campaigns.
Please note that I wrote this step-by-step guide for new AdWords interface. If you need help applying negative keywords using the previous AdWords interface, check out this official guide or feel free to address me directly.
#1 Create a new shared list and add negative keywords to it
- Open the “Common negative keywords list” Google Spreadsheet.
- Sign in to AdWords and click Keywords from the page menu on the left.
- Click Negative keywords and then click the ➕ button.
- Click Select a campaign and choose one campaign to add the negative keyword list to. You can apply it to other campaigns later.
- Copy/paste negative keywords that you want to apply to your campaigns from “Common Negative Keyword List” spreadsheet to the Negative keywords text field of your opened list, one per line.
- Select the checkbox next to Save to new or existing list, and enter a name for your negative keyword list.
- Click Save.
#2 Apply negative keyword lists to multiple campaigns
Now that you’ve created a negative keyword list, you can apply it to various campaigns:
- From the page menu on the left inside AdWords account, click Campaigns.
- Select the campaigns that you want to apply negative keywords list to by checking the box next to the campaigns name.
- Click Edit → Edit Targeting → Negative keyword lists.
- Select the lists that you want to apply to selected campaigns by checking the box next to the negative keyword lists name.
- Optional: if you want to see a preview of your changes, click Preview. If a campaign is already using one of the negative keyword lists you’re applying, the preview will show that the list won’t be applied to that campaign.
- Click Apply to add the negative keyword lists to the selected campaigns.
If you find this tool useful, please help spread the word by sharing it. It motivates me to create and share more great content. Also please let me know if you have any questions, comments or ideas.